Social Media Engagement in Security Campaign and Management in Imo East Senatorial Zone

Abstract

This study examined the effectiveness of engaging social media tools in handling security challenges. The study was anchored on the social marketing theory. It adopted the survey research method to sample the opinion of 90 security operatives and 310 civilians living in Owerri Senatorial zone. The sample was drawn using the Taro Yamane formula. Findings showed that security awareness is created through social media and that social media is a major means of influencing people‟s attitude. Findings further showed that social media increase people‟s expectations of being involved with the campaign. It was, therefore, recommended, among others, that government must be proactive in dealing with security issues and threats, through modern methods of intelligence gathering and
sharing among security personnel and deploying advanced technology in managing security challenges.