Reality Television Shows Popularity and Audience Interest: Focus on Big Brother Naija 2021

Abstract

This study set out to discover the rationale behind the growing popularity of reality television show such as the Big Brother Naija amongst its audience. The uses and gratifications theory provided the theoretical foundation for the study. Survey research method was adopted and 392 respondents between the ages of 18-45 were sampled. They were chosen on account of their active online engagements during the 2021 Big Brother Naija show. A google questionnaire was constructed and shared on social media platforms
(WhatsApp, Facebook and Telegram) to the respondents. Findings from the study revealed that the pressure to stay trendy on social media among peers/friends/family is the most significant factor driving the audience interest towards the show. In addition, it was also discovered that the economic and financial gratifications available to the contestants is a big facture that captures the interest of the audience. The researchers recommended parental guidance to underage viewers and more support and reward for hardworking
members of society to promote dignity of labour and good values in society.