Asaba Residents’ Perception of Broadcast Media Enlightenment Campaigns on the Eradication of Child Labour

Abstract

This study was carried out to determine Asaba residents‟ perception of broadcast media enlightenment campaigns on the eradication of child labour. To achieve the set objectives, the survey research method was adopted. Finding among others showed that Asaba residents ‟perception of broadcast media enlightenment campaigns on the eradication of child labour was very effective due to the level of exposure and knowledge of television campaigns on child labour. This explains that residents‟ perception was higher in child labour due to regular campaigns. It was recommended among others that broadcast messages should focus more on the cultural and legal issues on child labour; local languages, and movies should be used to make people more attentive when they are exposed to media contents on child labour and other communication channels like the social media and free pamphlets.