Analysis of Select COVID-19 Billboard Messages in Benin Metropolis

Anita Atosioya Yerimah; Nana Mariam Muhammed; Tina C. Touitou, PhD

Authors

Anita Atosioya Yerimah Department of Mass Communication University of Benin, Benin City, Nigeria Author
Nana Mariam Muhammed Department of Mass Communication Kogi State University, Anyigba, Nigeria Author
Tina C. Touitou, PhD Department of Mass Communication Babcock University, Ilishan-Remo, Ogun State, Nigeria Author

Abstract

With the outbreak of the coronavirus (COVID-19) and its spread globally, there has been lots of preventive measures worldwide to combat it, of which the media has been a veritable tool. The role of the media since the outbreak of the pandemic has been largely felt. This study was aimed at analysing billboard messages on COVID-19 in Benin metropolis of Edo state, Nigeria. The researchers adopted the qualitative method to analyse the texts of select billboard messages. The findings showed that the billboard messages conveyed effective messages on COVID-19 and the messages were written in a language everyone could easily understand. It was recommended that government and all health stakeholders should continue to harness this form of mass media as its highly effective in its reach.