IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND REPUTATION IN NIGERIA’S BEVERAGE INDUSTRY. GVU Journal of Management and Social Sciences, [S. l.], v. 10, n. 1, p. 391–407, 2025. DOI: 10.5281/zenodo.15824317. Disponível em: https://oa.gloriousvisionuniversityjournals.ng/index.php/gvujmass/article/view/344. Acesso em: 21 may. 2026.