Conceptual Analysis of UNICEF’s Communication Strategies for Promoting Immunisation Against Childhood Killer Diseases in Plateau State, Nigeria

Abstract

This paper examined UNICEF’s communication strategies in promoting immunisation
against childhood killer diseases in Plateau State, Nigeria, through the lens of behavioural
health theory and development communication. Using the health belief model as a
theoretical framework, the study analysed how UNICEF’s communication for
development approach engages communities, addresses cultural barriers and influences
vaccine-related behaviours in a context marked by socio-cultural dynamics,
infrastructural challenges and persistent vaccine hesitancy. This analysis showed that for
immunisation campaigns to truly succeed, it is not enough to simply share information.
People need to feel involved, understood and supported in ways that respect their culture
and build trust within their communities. By connecting ideas like how people perceive
risk, their confidence in taking action and the prompts that influence their decisions with
what happens on the ground, this paper sheds light on how tailored, locally driven
communication can make a real difference in health outcomes. The study suggested that
efforts could be made even further by listening to more communities closely and adapting
their strategies based on feedback and creating messages together with the people they
intend to reach out to. This will help boost vaccine acceptance and save more children
from preventable diseases.